Working with agencies is a beast all to itself. We love agencies at Chango, particularly the ones who get innovation. However, agency life can be tough, and media planners see certain perks as part of their compensation. As such, the reality of this industry is that the amount of dollars you will receive is often dependent on these perks.
Feeling the frustration from this, and the difficulty to forecast revenue, I created the secret formula to calculate the % budget from any campaign that we will receive.