3 simple alternatives to attribution modeling

As a follow up to previous pieces on attribution modeling, check out my latest article on Search Engine Land -

3 simple alternatives to attribution modeling

. These tactics include the Media Overlap Report, the PSA study and the Traffic Quality measure.

Previously we have looked at

The Truth About Attribution Modeling

and

An Update on Attribution Modeling - Little Has Changed in a Year

.

Addictive entertainment - live search queries

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