, owned by
, has a very successful clothing range called George. As with other clothing manufacturers, there are constant rumors and stories with regards to their usage of sweat shops for cheap manufacturing.
Asda has now found a clever use of social content to try and overcome these stories - they have installed webcams in 2 of it's factories which can be viewed live by anyone during factory hours. On its website Asda state that the cameras are "
part of our effort to increase the transparency of the Asda business and show customers where their products come from
It's certainly an interesting concept, and it's great ammunition for the Asda PR team to use against these sorts of stories.
You can view the webcams