Mile High Club Hijacked

A tip of the hat to my

iCrossing

colleagues in the UK for an awesome promotional idea for our client,

Ann Summers

. This is a lingerie and adult toys high street retailer in the UK, and was likely one of the first such retail stores to appeal to women and put products like this openly on the high street.

With the British Airways strike still in the breaking news stage, it was decided to run the following paid search advert:

The planes may be grounded, but you can still join the mile high club

A great bit of cheeky and fun marketing.