tag:blogger.com,1999:blog-37058306.post4924189708014622851..comments2009-12-18T14:23:44.326-08:00Dax Hammanhttp://www.blogger.com/profile/16986214970353704019noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-37058306.post-85845256519632924462009-12-18T14:23:44.326-08:002009-12-18T14:23:44.326-08:00I wrote <a href="http://www.interactive-mix.com/wordpress/?p=121" rel="nofollow">a blog post</a> about this subject earlier today and would appreciate your thoughts.<br /><br />My feeling was that it is definitely cheeky and creative but that surely it is working against the very things that make PPC such a desirable media to use.<br /><br />On the other hand was it purely a brand building exercise and the direct response element (click through) was not the aim.Aaron Savagehttp://www.interactive-mix.comnoreply@blogger.com