My absence here has been because I have been writing extensively for other publications. As a quick catch up for you, here are 3 articles you should check out in a mini series entitled WTF on Marketing Land.
WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?
WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
Enjoy, comment and come back with questions and feedback as always.