The most prominent was "whoooaaaaaaa, BodyForm....." (I urge anyone British to read that line normally and not in the form of the jingle!) which featured happy-go-lucky women being impossibly happy, larking about without a care in the world.
Well one guy who is now enjoying part of his 15 Gb of fame, posted a superb comment on the Bodyform Facebook page because he felt he had been duped by all this happy go lucky frivolity:
Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty buggerAnd Bodyform responded in amazing style, walking that incredibly fine line of corporate-approved humor and actually being funny. Sit back, enjoy and learn how a brand is dominating not only the social channels this week, but is also featured in every major British newspaper today.
"I'm sorry to tell you Richard, there is no such thing as a happy period".