14 Apr 2012

My latest on SEL: Why Search Marketers are Losing Out With Search Retargeting

My latest piece on Search Engine Land is live - Why Search Marketers are Losing Out With Search Retargeting. As we continue the series we explore how resources like Which Test Won, Canned Banners and Moat can help overcome the creative problem and how AdSwerve and DoubleClick can assist with attribution and reporting.

Watch out for my next piece on the 18th April.

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