In a recent post on AdExchanger, I made the point that display campaigns are about the placement + the creative message. In a data driven display world where planning is fast becoming a science, the art form of creative can get lost.
As a colleague said to me recently, a big part of marketing is gut feel. Don't be gutless, use data when its valuable but don;t be ruled by it.
Read the full article here - It's Not All About Data.
There are few better examples of creative in action than with the Apple ads, my favorite below. Click through and then opt to play the banner with sound.
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