I love my gadgets and gizmo's. Was shopping for a suit for my mum's upcoming wedding and saw these in the sale for £2.50. Just beautiful design, utter simplicity for a product. I probably will never need emergency cuff links, but now looking forward to the day I do! And what a bargain.
Click here to see the full range from Touch of Ginger which include an ice scraper and, slightly randomly, a wallet sized set for picking locks.
I read a great post on Antony Mayfield's blog called "Let he who is without a web shadow cast the first stone", and I have wanted a reason to re-post or discuss since. Antony discusses how applicants for Obama's team are being scrutinised online to ensure they have nothing that may embarrass their new leader.
Antony then references an earlier post "Web shadows: Looking after ourselves online" in which he talks about how just like a shadow always follows you, so can your actions online.
We need to not only be aware of what our web shadows are, but how we affect them through all of our everyday actions. Sometimes when people want to know more about you, the shadow is all they will see.
Very true. I then came across an article today on Sky News about a truly stupid move by a young Conservative who posted a message on his Facebook page saying he was looking for a Madeleine McCann costume, read the full article here. Apart from being highly insensitive, it was also a remarkably ignorant thing to do. His online shadow has come crashing into his real life and has cost him his dreams of becoming a Conservative MP.
An Antony discusses, the life skills that people must learn and know for success now include the management of your online persona to avoid such incidents.
Be aware, I have searched for every job applicant online that has sat in front of me, checked their Facebook pages, LinkedIn, Classmates.com, FriendsReunited etc. In one incident I had a young graduate say he was done with travelling and was ready to pursue a career full-time, whereas his FriendsReunited page said he was back for 6 months to earn some decent money and was then going to f*** off again to Oz.
You think you know who your friends are, and then one day something happens that makes you realise that perhaps they aren't what you thought.
Today I was sacrificed for a Whopper Burger *sob*. Neil Cains, I name and shame you!
The program works by installing a Facebook application and then selecting 10 friends to be deleted. If you do so, and if you are US-based, you get a voucher for a free Whopper.
With so many Facebook applications being produced, it is extremely difficult to get attention. Burger King have achieved it with something totally different, the Whopper Sacrifice, and at the time of writing, the number of friends sacrificed has just passed the 52,000 mark.
Burger King have a good record of viral campaigns with the Subservient Chicken and the more recent (and questionable) Whopper Virgins.
So now I have found some good viral campaigns, perhaps I should go find some good friends *sob*.
[UPDATED]
Facebook has now disabled the application. Reasons cited say that FB put restrictions on Burger King as to how the application can and can't work. The company felt that it would compromise what they were trying to achieve and decided to conclude the campaign instead. Perhaps a very smart move as the story of it being disabled is making it into mainstream news sites.
The site has a message saying it's been disabled and that almost 234,000 friends were sacrificed in total.
New Media Age magazine reports that Phorm may consider offering financial incentives to encourage user sign-up. Certainly Phorm must try something as it appears that their deadlines have slipped again, possibly due to tests of consumer registration on BT.
When I wrote about Phorm previously, a debate was started on BadPhorm, and one of the points discussed was around ISP customers getting a share in the money Phorm make. I personally don't feel that it would be ethically or morally necessary for Phorm to do this as they are simply providing a revenue stream for the ISPs, organisations who are facing tough questions around magnetisation in a bandwidth-heavy world. I more share the view of Tony Evans from Phorm rival NebuAd, as quoted in the NMA article, who feels that ISPs should be trialling this without incentives first.
Surely this is a perception and marketing issue?
If the ISPs start down the road of incentives could we not be seeing free-for-consumers ISPs?
Watch this space.
Previous posts on Phorm:
Well Phormed Campaigns are Not Evil (July 25th 2008)
What is going on at Phorm? (December 1st 2008)
Woolworths gone. Zavvi gone. Whittards gone. Sterling at parity with the Euro. My house 'lost' £40k in 12 months. 2009 is certainly going to be turbulent.
But it's not all bad - we could be estate agents.
Happy new year to all my readers.
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