A tip of the hat to my iCrossing colleagues in the UK for an awesome promotional idea for our client, Ann Summers. This is a lingerie and adult toys high street retailer in the UK, and was likely one of the first such retail stores to appeal to women and put products like this openly on the high street.
With the British Airways strike still in the breaking news stage, it was decided to run the following paid search advert:
The planes may be grounded, but you can still join the mile high club
A great bit of cheeky and fun marketing.
1 comments:
I wrote a blog post about this subject earlier today and would appreciate your thoughts.
My feeling was that it is definitely cheeky and creative but that surely it is working against the very things that make PPC such a desirable media to use.
On the other hand was it purely a brand building exercise and the direct response element (click through) was not the aim.
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