Somewhat surprised to read today that NBC generated $206m in ad revenue from this year's Super Bowl (sorry Arizona office, you got wupped by the Steelers!). Although at $85,000 a second, and advertisers like Doritos (Eric Heimbold), Kellog (Leo Burnett, Chicago). 9 ads for Anheuser-Busch (DDB, Chicago) and Toyota (Burrell Communications, Chicago / Saatchi & Saatchi, Los Angeles), there is clearly still huge interest in this prestige advertising opportunity.
My personal favorite out of the 49 was for CareerBuilder (Wieden & Kennedy) - click here to view or view all the ads here.
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