23 Jun 2008

Resigning from Yahoo!

There has certainly been a degree of turbulence within Yahoo! over the last few months, and uncertainty often leaves employees feeling unsettled.

So here's a handy tool - the launch of a DIY resignation letter for all Yahoo! employees.

Perhaps a little harsh that once you hit submit it creates an email with all the fields populated and ready to post out to Mr Yang.

Click here
if you are a disgruntled Yahoo! employee and want to take advantage of this little time-saver.

UPDATE: YouTube have removed this video. You can still see it at Dailymotion using the link below:

http://www.dailymotion.com/video/x5u247_pub-lg-secret-telephone-portable_webcam

LG have a new video out at the moment that clearly demonstrates a move to use 'sex' or 'sexy' as the viral motivator. However, this is always a dangerous game and I think in this instance their agency has crossed the line into creepy and left sexy a long way behind. Hard to comment further without knowing their goals but this is likely to isolate the female portion of their audience.

In New York today and as usual the jet lag has me up at 5am despite having had no rest. Went out for a walk in the city. Lucky enough to be staying on Park Avenue and so wandered down to Grand Central and around that area.

Stopped for a coffee at Starbucks and the guy behind me ordered the above drink.

Couldn't help chuckle to myself.

Tip: Never chuckle at a New Yorker!

Remember though readers, this level of consumer choice is now familiar and we must remember it when we are creating digital experiences for our clients.

You didn't leave any contact details. Email me at daxhamman@gmail.com and I will see if I can answer your question.

Dax

( I never thought I would be publishing a blog post with a photo of Tom Cruise on it!)

All credit to the writers of the Minority Report, who yet again seem to have predicted the future of technology.

I read with fascination about a test billboard that has been erected in Columbus Circle, NY, which has the ability to tailor its content to the viewer based on their age, gender and ethnic background (although all parties involved seem keen to point out they are not using ethnic background as a tool just yet).

The full story is here.

The billboard works by using a camera built into it which latches on to a viewer's face and takes standard measurements such as distance between nose and chin. From this it determines its metrics and then can pull a relevant ad from its database.

Interestingly, they can also judge how many people have looked at the billboard, what they looked at the most and for how long. Yet more on/offline convergence.