It is reported this morning by the London Times that the 2 Indian developers behind Scrabuolous are earning $25,000 per month from their share of the advertising revenues generated from the page impressions Scrabulous generates.
:~Dax~:
Technological advancement never ceases to amaze me, and the launch of the new MacBook Air is no exception.
The World's thinnest notebook; Thinovation they call it. Just amazing. Where on earth do all the 'bits' go!! I am usually a Windows user as apposed to Mac, but its innovation like this that drives me to consider other brands and options, hence I have a Mac Mini sat hidden away amongst the books on my bookcase at home. I have it plugged into the TV and it acts as the family storage and media centre.
It is also nice to see Dell finally waking up to what has been obvious to most of us for years - make PCs more sexy and people will stop considering Macs quite so much. So, to combat this they have launched their new range of XPS laptops that look very cool and have 'sexy' cases.
Their existing agency has produced what will probably be their last TV campaign for this new direction before all the ad business goes to WPP. Watch the "Now available in Beautiful" video here.
There is no doubt that 2007 was a great year for Facebook, but it also brought with it some very damaging negative PR, including its users revolting over a privacy policy brought in with the new Beacon advertising system.
The latest blow is the forced withdrawl of Scrabulous, a Facebook version of Scrabble, launched by 2 guys from India and enjoyed by several million players around the World.
Scrabulous allowed users to challenge each other in a live playing environment, or to play over an extended period of time by taking a turn each time a player logged back on.
However, Mattel, the owners of the Scrabble brand have objected and forced FB to remove the application or face legal action.
I am sure a legal wrangling will ensue, but the more important point is the damage another story like this will do to the brand. When it comes to preferred choice of social networks, we users are fickle, and as other opportunities become available, it won't take much to make us switch.
As a good example, when did you last login to FriendsReunited? (Or Classmates.com if you are in the US)?
:~Dax~:
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