Remember Friends Reunited?

Still using them? No, I thought not.

Went back to the site today after almost a year to see how it's changed. They have adopted the free model, which was an essential step given the emergence of FB (Facebook) and MySpace. They have also redesigned but have made it very difficult.

As an experienced digital media specialist I would like to think I know my way around a website. This is tricky though; took me a good few minutes to find my schools list again to see if anyone knew had arrived.

Also, clear signs they are copying FB with profile updates (like FB's status updates) and better profile pages than before. Overall though the experience doesn't add up and if you want to network in this way stick with your FB account.

Seems a shame, but is another reminder of how a 'darling' can become part of history so very quickly in this fickle media space.