( I never thought I would be publishing a blog post with a photo of Tom Cruise on it!)All credit to the writers of the Minority Report, who yet again seem to have predicted the future of technology.
I read with fascination about a test billboard that has been erected in Columbus Circle, NY, which has the ability to tailor its content to the viewer based on their age, gender and ethnic background (although all parties involved seem keen to point out they are not using ethnic background as a tool just yet).
The full story is here.
The billboard works by using a camera built into it which latches on to a viewer's face and takes standard measurements such as distance between nose and chin. From this it determines its metrics and then can pull a relevant ad from its database.
Interestingly, they can also judge how many people have looked at the billboard, what they looked at the most and for how long. Yet more on/offline convergence.
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