18 Jun 2008

LG lands on the wrong side of the sexy / sleazy line...

UPDATE: YouTube have removed this video. You can still see it at Dailymotion using the link below:

http://www.dailymotion.com/video/x5u247_pub-lg-secret-telephone-portable_webcam

LG have a new video out at the moment that clearly demonstrates a move to use 'sex' or 'sexy' as the viral motivator. However, this is always a dangerous game and I think in this instance their agency has crossed the line into creepy and left sexy a long way behind. Hard to comment further without knowing their goals but this is likely to isolate the female portion of their audience.

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