A grande white chocolate extra hot skinny mocha with an extra shot to go

In New York today and as usual the jet lag has me up at 5am despite having had no rest. Went out for a walk in the city. Lucky enough to be staying on Park Avenue and so wandered down to Grand Central and around that area.

Stopped for a coffee at Starbucks and the guy behind me ordered the above drink.

Couldn't help chuckle to myself.

Tip: Never chuckle at a New Yorker!

Remember though readers, this level of consumer choice is now familiar and we must remember it when we are creating digital experiences for our clients.