16 Jan 2008

Just where will technology go next?

Technological advancement never ceases to amaze me, and the launch of the new MacBook Air is no exception.

The World's thinnest notebook; Thinovation they call it. Just amazing. Where on earth do all the 'bits' go!! I am usually a Windows user as apposed to Mac, but its innovation like this that drives me to consider other brands and options, hence I have a Mac Mini sat hidden away amongst the books on my bookcase at home. I have it plugged into the TV and it acts as the family storage and media centre.

It is also nice to see Dell finally waking up to what has been obvious to most of us for years - make PCs more sexy and people will stop considering Macs quite so much. So, to combat this they have launched their new range of XPS laptops that look very cool and have 'sexy' cases.

Their existing agency has produced what will probably be their last TV campaign for this new direction before all the ad business goes to WPP. Watch the "Now available in Beautiful" video here.

:~Dax~:


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