There is no doubt that 2007 was a great year for Facebook, but it also brought with it some very damaging negative PR, including its users revolting over a privacy policy brought in with the new Beacon advertising system.The latest blow is the forced withdrawl of Scrabulous, a Facebook version of Scrabble, launched by 2 guys from India and enjoyed by several million players around the World.
Scrabulous allowed users to challenge each other in a live playing environment, or to play over an extended period of time by taking a turn each time a player logged back on.
However, Mattel, the owners of the Scrabble brand have objected and forced FB to remove the application or face legal action.
I am sure a legal wrangling will ensue, but the more important point is the damage another story like this will do to the brand. When it comes to preferred choice of social networks, we users are fickle, and as other opportunities become available, it won't take much to make us switch.
As a good example, when did you last login to FriendsReunited? (Or Classmates.com if you are in the US)?
:~Dax~:
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