DaxThink: Digital life

I had to laugh when I heard people on MySpace were feeling cheated that the founder of MySpace had lied about his age.

Tom Anderson, or ' Tom from MySpace' was the site's founder and when you first register for your own profile he becomes your first friend automatically. Tom's profile listed his age as 27 when the site went live some 5 years ago.

Shock horror, it turns out he is really 5 years older than he suggested and was therefore 32 in those early days of social sites. And whilst many users don't seem too bothered, some readers to the Tech Crunch blog question what else he might have been dishonest about.

Surely we all realise that people don't tell the truth all the time, particulary in online environments such as Facebook, MySpace, Bebo etc?? I would guess most people's profiles probably exaggerate at least one part of their lives including their age, their job role, their families etc

Clothes are designed to hide your blemishes whilst accentuating your best features, social network profiles should be looked on as doing the same for our lives.


:~Dax~:

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I was in a great pitch last Wednesday that I really enjoyed mainly because we were presenting to a room full of smart people who were prepared to engage in debate about what we were saying rather than just sit and listen.

In response to the question of ‘what do you look for in an ideal agency’ there were the expected comments about reporting, partnerships, value etc, but they were followed up by a question of what do we as the agency look for in a client.

What a great question for a prospect to ask, and it really got me thinking.

I am fortunate to work for a company that can say no to a prospect if we have good reason to, and I have seen it be done a couple of times over the last few months (mainly for reasons such as it’s an impossible request or budgets not large enough), but the point is it can and does happen. This allows a degree of freedom when it comes to picking our clients. Of course commercially we are not in the habit of turning away business, and so like all companies we have to work with clients that we both like and don’t like for a variety of reasons.

And so when answering a question like this perhaps you have to reconsider it and ask yourself ‘what traits do you like most about your clients’.

For me it’s an alignment of core values; our company believes passionately in being ethical, useful and innovative. If a client is willing to work that same way then together we can produce the best results in a proper partnership. It also allows us to have some fun and experiment with new ideas.

:~Dax~:

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As a follow up to a previous post in September about accessing unsecured wireless hotspots, it was a relief to see a counter story, (in some what of a 'every stupid idea has an equally opposite brilliant idea' kind of way) about BT incentivising their customers to share their wireless router.

The deal works very simply. If you open up your home wireless network to BTs roaming customers then you can have free access to its network of other hotspots around the country.

Brilliant. Nice cheap way to expand wireless coverage too for its customers.

What we need next are cross-ISP relationships like this so those of us who opted for a cable connection instead of a copper one can also benefit.

Are you listening Virgin Media Broadband team?

Have a great weekend all, and thanks for your continuing support of this blog.

:~Dax~:

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