ING have launched a new free ebank account and are using an interactive video to promote it. It is one of the better campaigns I have seen with good interactive content, pretty funny on viral video scales too.
It also has an easy way to add some content to your blog (see below) which should help spread it around. But is that the point? It is still a microsite campaign with some viral content. Would it not be better to spend the budget on places where you know your audience are? I feel that days of campaigns like this might be behind us.
Best of luck to ING, would like to see campaign results if anyone is willing to share them with me.
:~Dax~:
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