DaxThink: Digital life

So the new logo and branding was launched yesterday for London 2012 with much fanfare and the presence of the usual list of A, B & C grade celebs. Everyone will have an opinion on this and a logo is never going to please everybody, but it is unfortunate that the majority of public opinion (so far) is very negative.

I am not going to sit on the fence... I think it is an embarassment. What was wrong with the older logo that is plastered all over the tube trains and that has been in use since we started pitching for the games in the first place? I, and others, presumed that was our city's logo anyway.

Courtesy of the discussion lists on Chinwag Uk-NetMarketing, I also saw a much more selatious side of this logo. Without getting too specific, look for Lisa Simpson and the rest will come to you.

If you want to read the official story behind the new branding then click here.

Also, Click Here to see a comparison against some of the logos of the past on the Sky News website.


:~Dax~:

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