A little while ago I took part in a roundtable at Netimperative. The session was focused on inactive subscribers and how to rengage them, and it was introduced by Dela Quist of Alchemy Worx, who had just finished a study on this same topic.
For any email marketer this is an important topic, as re-engaging inactive subscribers is often a more cost-effective activity that having to recruit new ones.
We had a great panel on the day:
Dela Quist, Alchemy Worx
Anthony Chenery, Teletext
Mike Weston, Silverpop
Denise Cox, Newsweaver
Jennifer Curtain, Newsweaver
Mary Hirst, Pricejamieson
Sophie Townsend, iPoints
Andrew Gerrard, Consultant
Brenda Hobday, Boss Marketing
Roz Brown, iPoints
Robin Caller, Goallover
Paul Marchong, Two Way TV
Elly Towns, Norwich Union
Dax Hamman, Bluestreak
Andrew Robinson, Lyris
Chris Mason, Catapult Digital
Satin Dattani, Intelitracker
David Ding, WebOptimiser
Charlie Lines, Netimperative
Robin Langford, Netimperative
To listen to, or download, the two sessions, please click below:
https://www.netimperative.com/2006/12/11/Email_Marketing_RT
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