11 Jan 2007

Harvest to work with Bluestreak for RSPB (mad.co.uk)

Source: nma.co.uk Published: 11 January 2007 00:00

Full-service agency Harvest Digital and marketing technology company Bluestreak have jointly won the email advertising account for the Royal Society for the Protection of Birds. The win comes as the companies revealed they will work more closely in the future.

Harvest Digital won the strategy and creative part of the RSPB business following a three-way pitch, while Bluestreak scooped the technical email marketing side following a recommendation from Harvest Digital.

The first project for the agencies, which kicks off this week, is to create and implement an email marketing campaign to emphasise the effect of global warming on birds' activity.

"We'll be working closer with Harvest Digital this year," Dax Hamman, international operations manager at Bluestreak, said. "Between us, we share best practice on creative and technical techniques."

Mike Teasdale, planning director at Harvest, said, "We'll recommend Bluestreak on certain projects that are suited to it."

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