YouTube.com - 3 of the best and how to make money doing the same

By Dax Hamman

Watch The truth about online Ad Sales and Marketing revealed:
http://www.youtube.com/watch?v=fclYmVaORbM

And, not wanting to be left out, the truth revealed about Advertising:
http://youtube.com/watch?v=Go_VtqtxCHY

These give us a great excuse to continue the YouTube debate.

With the news this morning that YouTube is to remove 100,000+ videos at the request of Viacom (whose stable includes MTV) due to breach of copyright, where will it end? Deals are being struck with the TV stations and music production houses to share the revenue generated from video posts, but will it be enough to stem the flow of complaints?

I think so.

With their new owners fully settled in to their latest .com, the Google machinery has announced a similar revenue sharing model to its AdSense program. Although the details are yet unclear, the principle of user generated content allowing anyone to generate advertising revenues is at its core.
http://news.sky.com/skynews/article/0,,30200-13565030,00.html

With the Google name behind it, YouTube becomes more accountable for its content, but it also becomes more 'legitimate' and it has a ready-made audience of millions to bargain with. There is a way to go but the opportunity is too large for the necessary deals not to be done.

Finally, YouTube could be creating a new industry from its revenue sharing model. Could the viral video maker become the financial star of the web? The 2 examples above are logged as having received 100,000's of visitors each (there are multiple copies of each video uploaded by different users). These are not small numbers, and with the right targeted advertising alongside, not only can the viral itself offer an indirect return through brand awareness, but for the first time it has the potential to offer a more direct and measurable return through contextual advertising.

Whilst we are on the topic, there is one viral that to me remains top of the pile. "Obey the Suit" was created for Lutwyche Bespoke Tailors and has acheived a difficult balance of cheeky content (to make it viral - sex sells!) without crossing over into something distasteful.
http://youtube.com/watch?v=DxCGpDrCzKU