By nma.co.uk
http://www.mad.co.uk/Main/Home/Articles/592070de06f24e189f21b44c092d8201/Bluestreak-wins-deal-for-Wicked-email-promotion.html
Entertainment agency Dewynters has appointed Bluestreak to provide an email marketing platform for West End musical, Wicked. The marketing technology company will deliver a series of 'Ozmopolitan' emails, based on the hit London musical and its Wizard of Oz-inspired characters. The emails will include games, news and special offers, plus a referral system to win new subscribers. Dewynters represents a range of arts and leisure clients and promotes musicals including Chicago, Mamma Mia! and Les Miserables.
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